The final major Fox “X-Men” film, “Dark Phoenix,” arrived with a whimper this weekend. Critics were tough with a 22% Rotten Tomatoes score, audiences equally unsatisfied with a B- CinemaScore – both of which are the lowest for the franchise.
Then came the box-office results which sunk far below expectations, the film bombing with $33 million haul States-side which is a full $20 million below the previous franchise low opener of 2013’s “The Wolverine” with $53 million. International fared a bit better with a further $107 million, most from China.
Now though analysts and finance experts are studying the results and from the looks of it the film is on track to lose an estimated $100-120 million for Disney-Fox. At present the film is projected to finish its global box-office haul at anywhere from $285-325 million. With a negative cost of $350+ million from production, reshoots and P&A, the film needed to make a lot more.
“Dark Phoenix” was originally planned to be two movies but the studio changed its mind during late pre-production which lead to re-writes. Fingers are now being pointed as to who is to blame with much of it being levelled at Fox’s remaining staffers and its marketing team.