It was expected romantic comedy “Crazy Rich Asians” would have good repeat business. Just how good though is surprising even its most generous prognosticators.
This Labor Day holiday will mark the film’s third weekend in cinemas with the movie projected to bring in $23 million Friday through Sunday and $30 million over the four-day period – bringing its domestic total to $118 million by the end of the holiday.
This is significant because not only will it be the fourth film of 2018 to top the box office three weekends in a row, but it’s not dropping off much at all. The film’s first three-day weekend was $26.5 million, its second $24.8 million and now with the third at $23 million – the film is showing off amazing audience retention suggesting plenty of great word of mouth and repeat business.
Also still faring well is the prehistoric shark thriller “The Meg” which is on course for a projected $12 million for the holiday weekend with the film so far having pulled in $418 million worldwide. “Mission: Impossible – Fallout” is expected to come in third with a further $8 million and a $553 million worldwide haul so far. “Searching” is expanding wide and will likely finish in sixth place with $6-7 million alongside the solidly received “Operation Finale” which is likely to close out the four-day with a $7 million opening.
Faring less well was the indie sci-fi “Kin” which will nab around $4 million, and well-received gothic horror “The Little Stranger” which in a limited release of 470 screens is likely to nab only around $400,000 for the four days.