Converted 3D “Hallows” Put To Death

Warner Bros. Pictures has ditched plans to release “Harry Potter and the Deathly Hallows: Part I” in 3D, opting to open the film in conventional and IMAX theaters in 2D only.

In a statement from the studio, it was said the reason was “we will not have a completed 3D version of the film within our release date window. Despite everyone’s best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality. We do not want to disappoint fans who have long-anticipated the conclusion of this extraordinary journey.”

The news is hardly surprising. After the successful launch of “Avatar”, studios jumped onto the 3D bandwagon at the start of this year with Warners firmly planting its pole in the camp back in March during a speech at ShoWest with plans to either shoot or post-convert many of its 2011 tentpole films.

Then of course the tide turned, thanks mostly to the studio’s own “Clash of the Titans”. Despite solid box-office, the panned modern remake of the cult 80’s classic has become the poster child for how terrible post-conversion 3D can be.

Similar results on the likes of “Alice in Wonderland” and “The Last Airbender” combined with overinflated premium pricing being charged by theatres has led to an aversion to 3D in pop culture. The point was driven home to studio executives at the San Diego Comic Con this year when the 6,000-strong crowd in Hall H met talk of 3D with indifference and talk of post-converted 3D with loud derision.

Despite the ditching of 3D for the first part, the studio however says it still intends to “deliver to conventional and IMAX theaters our final installment of the film franchise, Harry Potter and the Deathly Hallows: Part II, in both 2D and 3D formats” in July next year.