Cinderella Shines, “Run” Flops At Box-Office

Disney’s live-action “Cinderella” adaptation had a massive launch this weekend, the fantasy tale pulling in $70.1 million at the domestic box-office and a whopping $132 million globally.

With a more cost-effective budget of $95 million, a fraction of the cost of Disney’s other live-action fairy tales like “Alice in Wonderland” and “Maleficent,” the film will likely prove to be even more profitable.

The success of “Cinderella” sucked the life out of some other films, including Liam Neeson’s new action movie “Run All night” which underwhelmed with $11 million – decidedly under early estimates of around $15 million.

“Kingsman: The Secret Service” continues holding well, pushing past $100 million domestic and taking third place.

In limited release, horror tale “It Follows” scored not just stunning reviews but a per-screen average of $40,863 from four locations. It hits VOD in two weeks which may take the wind out of those sails later.

Not faring anywhere near as well was the Adam Sandler comedy “The Cobbler” which made just $21,00 from 17 screens.

Source: Variety