Catching Fire Dominates Disc & VOD Sales

Lionsgate has announced that the recent launch of “The Hunger Games: Catching Fire” on home video saw an estimated 3.9 million DVD and Blu-ray units sold in its first weekend of North American release.

The film also had the biggest digital launch in the company’s history with opening weekend digital sales up nearly 40% over the first “The Hunger Games”.

‘Catching Fire’ dominated sales with #1 openings on all major digital platforms – iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network.

The film also scored 50% of all packaged media sales, up from the 35% of packaged media sales for the first film.

Source: Lionsgate