James Cameron tells USA Today that he’s targeting a Spring 2012 release date, the 100th anniversary of the ship’s sailing, for a 3D re-release of “Titanic”.
The director was also asked about Avatar’s 3D home release and in the process revealed a re-release might be in the works. “We’re not officially announcing it [3D Blu-ray] right now but I’m hoping for fall. The wildcard is that we might be re-releasing the movie this fall. It’s kind of gotten stomped out (in theaters) because of Alice in Wonderland” says Cameon.
He adds that “The word we’re getting back from exhibitors is we probably left a couple of hundred million dollars on the table as a result. The question is the appetite still going to be there after the summer glut of movies. We’re going to assess that. We’re talking about maybe adding in additional footage and doing something creative.”
A few hours after this article was published, The Hollywood Reporter added to the report saying that Cameron and Fox are in discussions about re-releasing “Avatar,” primarily in 3D theaters, in late summer.
Cameron has 40 minutes of additional material which didn’t make the theatrical cut, with 10-12 minutes of extra scenes already cut which could quickly be put through postproduction and be ready for a theatrical reissue.