Considering the rousing success of “X-Men: Days of Future Past” both critically and commercially, you’d expect there to be more excitement for Bryan Singer’s follow-up “X-Men: Apocalypse”. Yet the buzz on this one doesn’t seem as high, buzz that got off to a rocky start due to the first image released.
That photo, showing off a first look at Oscar Isaac as Apocalypse, came under much criticism with the villain being compared to the more comical Ivan Ooze from the “Power Rangers” movie. The photo itself doesn’t reflect the character’s look in subsequent trailers – what was seemingly pink and purple on set looks decidedly blue in the final product.
Singer himself, speaking with IGN in the lead-up to the film, has offered a response to the criticism:
“There was an image released on Entertainment Weekly, where the effect hadn’t been put in yet, so everyone was – the effect has a pink light on it, and everyone got lit up pink, so people thought Apocalypse was going to be pink. I was like, ‘No, no, they’re all pink. Take a look. Everyone in the picture is pink. It’s a pink picture.’ They maybe just should have taken the pink out of the picture – I should have taken the pink out of the picture. I’m going to take some blame for that. My fault, not Entertainment Weekly’s. That’s the picture I gave them.”
Singer also defended some other choices. First up, the character is not a physically large actor as Singer wanted an actor who could “nail his power of persuasion, and it was very important that he’d be able to connect with his horsemen, at their level, and that he’d be played by a guy who can actually act like Oscar, who’s a fantastic actor.”
He also talked about the voice difference of the character between the first and subsequent trailers – in the first it was Isaac’s natural voice whereas the follow-ups have all used an altered version. Singer says it was an issue they didn’t have time to fix it before the trailer came out:
“We just needed those words to govern the first teaser. So people thought, ‘Oh, wait, is that going to be his voice during the whole movie?’ It’s like, no, but to tell the story of the first teaser, we needed the voice, and I hadn’t recreated the voice yet.”
Essentially it sounds like the campaign may have just gone too early and offers a warning to studios to make sure the first material you offer from a film better be fairly complete. 20th Century Fox is now stoking the fire to try and get more people excited for the film and today announced plans for a special fan screening of the film to take place in London on May 9th with live red carpet coverage taking place.
That’s a big vote of confidence in the film from the studio. Further details on how to attend will be provided at 3PM on the X-Men Movies Facebook page.