Universal Pictures have announced they’ve delayed “The Bourne Legacy” by a week – from August 3rd to August 10th.
In an official explanation as seen on Deadline, the studio has pushed back the release for one very specific reason – Batman.
“Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box office potential.
Moving to August 10 will also allow us to extend valuable promotion for the film across all NBCUniversal platforms during the Olympics, which will dominate television and digital audiences beginning July 27. We are excited about this new chapter in our Bourne franchise and confident that August 10 is the right date for our film and for our industry as a whole”
Six days of reshoots recently took place in Vancouver with stunt coordinator Dan Bradley at the helm handling “two days of pickups” which the studio insists were for “one shot that we needed to get. It was a beat. It was nothing.” Indeed test screenings for the project are said to have gone well.
Another reason for the delay is that the film opens the same day as the remake of “Total Recall”, a project which is also gaining ground in recent weeks as a potential box-office performer.