The recent announcement by the Academy of Motion Picture Arts and Sciences of the inclusion from early next year of a ‘Most Popular Film’ category at the Oscars is still being widely debated.
Amongst the questions raised is the obvious one of how this will influence Oscar campaigns for films, especially mainstream blockbusters, moving forward. Marvel Studios has now spoken about this, with studio chief Kevin Feige telling The Los Angeles Times that their initial Oscar campaign strategies won’t change.
It appears they’re still potentially going after a Best Picture nod for “Black Panther,” citing the film’s creative accomplishments and cultural impact:
“I would like to see the hard work and the effort and the vision and the belief of the talented filmmaker Ryan Coogler, who sat across the table from us a few years ago and said, ‘I have been wrestling with questions about my past and my heritage and I think I really want to tell a story within this movie’. And that he did it so unbelievably well and with so much impact…seeing that potentially being recognized is what excites me the most.”
“Black Panther” sits as the third biggest movie of all time domestically and is comfortably in the global top ten of all time with over $1.3 billion, on top of which boasts the best reviews for a Marvel Studios film to date.