Three weeks out from its release, MGM and Paramount are looking to hit rocky waters with Timur Bekmambetov’s upcoming “Ben-Hur” remake.
Jack Huston stars as the disgraced nobleman who becomes a Roman slave after he’s betrayed by his adoptive brother. Years later, he challenges his accuser to a great chariot race but is changed forever after a series of meetings with Jesus of Nazareth.
The first tracking figures for the film are out with it headed for a decidedly underwhelming $14-15 million opening weekend when it launches August 19th.
Made on a reported budget of just under $100 million, Paramount has to push its marketing on this hard and will likely target faith-based moviegoers in coming weeks.