“Beauty” Is Most Viewed First Day Trailer

This week’s second trailer launch for Disney’s live-action “Beauty and the Beast” has set a new record with 127.6 million views in its first 24 hours.

That shatters the previous totals set by the first “Fifty Shades Darker” teaser with 114 million views and “Star Wars: The Force Awakens” with 112 million views. The May teaser trailer for ‘Beauty’ generated 91.8 million views in its first day.

Disney reports that over 29 million views appeared on Facebook alone, led by an incredible 27 million from Emma Watson’s page. A few days on the trailer remains the top trending video on YouTube.

“Beauty and the Beast” will be released in U.S. cinemas on March 17th 2017.