Yesterday’s release of the first teaser trailer for Disney’s live-action “Beauty and the Beast” pulled in a record 91.8 million views in its first 24 hours.
That makes it the most viewed teaser launch in history, beating out previous champ “Star Wars: The Force Awakens” which garnered 88 million views for its first teaser trailer along with “Captain America: Civil War” (61 million views), the second ‘Force Awakens’ teaser with 55 million views, and “Avengers: Age of Ultron” (34 million views).
The teaser trailer debuted on ABC’s “Good Morning America” Monday morning before appearing online around the globe. On Monday night, it also aired during “The Bachelorette” premiere on Disney-owned ABC, and will be seen on the big screen this weekend with “Alice Through the Looking Glass”.
Source: Disney Pictures