20th Century Fox announced today that the “Avatar” teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic.
The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million. On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The record-shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event.
The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
AVATAR opens in theaters everywhere December 18th 2009.