Over the weekend, video game developer Ubisoft’s European leader Alain Corre made a comment that raised a few eyebrows.
Talking about the upcoming film adaptation of the company’s famed “Assassin’s Creed” video game series with MCV, Corre admitted that they were “not going to earn a lot of money from it” with the true returns from the film being an expansion of the game’s brand and “put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”
Today, Ubisoft is doing some backtracking and clarifying Corre’s comments, telling MCV that: they aren’t just making movies in order to sell games, the mission is still to create a high-quality product:
“Ubisoft’s core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and moviegoers.”
Indeed those involved have been happy to talk about the amount of creative freedom that director Justin Kurzel and others involved have had on this project – one that they are trying to turn into the first great video game movie.
Michael Fassbender, Marion Cotillard, Jeremy Irons, and Michael K. Williams star in the film which opens December 21st.