Assassin’s Creed Film Marketing Begins

One year out from its opening, the promotional marketing for “Macbeth” director Justin Kurzel’s film adaptation of the “Assassin’s Creed” video game franchise has begun.

Filming on the project, which stars Michael Fassbender and Marion Cotillard, has been underway for several months and is said to be a new chapter in the saga – complementary to the games rather than a direct adaptation of one.

Today a faux website for Absertgo, the fictional corporation and Templar front behind much of the machinations in the game series, has launched. In the film and games, Abstergo has developed technology that allows people to relive their ‘genetic memories’ (the lives of their ancestors) in a VR-like environment. Like the games, the film will be mostly set inside one of these genetic flashbacks.

The site includes a phone number which leads to a voicemail message from what sems to be Jeremy Irons’ character of Abstergo CEO Alan Rikkin which suggests something will take place on March 25th in the cities of New York, Chicago, Los Angeles, Tokyo, Seoul, Madrid, London, Paris, Osaka-Kobe, Shanghai, and Moscow.

As that also happens to be the same day as “Batman v Superman: Dawn of Justice” hits cinemas, a good guess is that it’s likely something to do with a first trailer launch and potentially some tie-in event or scavenger hunt in those cities. Expect more in coming weeks and months ahead of the film’s release December 21st 2016.