Assassin’s Creed Film Isn’t About Profits

The budget for the upcoming film adaptation of the “Assassin’s Creed” video game series hasn’t been revealed as yet, but Ubisoft’s European head Alain Corre says that the game company doesn’t expect the film to be hugely profitable in and of itself.

Video game films are a costly prospect that so far have yielded very little reward critically, and not so great results commercially. ‘Creed’ marks the opening salvo from the recently formed Ubisoft Motion Pictures and is expected to lead the charge of a number of video game adaptations to hit the screen.

Speaking with MCV, Corre says the company is expecting many of the rewards from the film won’t come from its box-office but rather the building of its brand:

“We are not going to earn a lot of money from it. It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”

There’s excitement in several corners for the film, mostly due to the presence of acclaimed actors like Michael Fassbender and Marion Cotillard along with director Justin Kurzel which promises a decent amount of prestige for what would otherwise be seen as a very commercial property.

If the film ends up being one of the rare good game-to-film adaptations, that could also boost the brand’s viability whether the box-office is good or not. In fact it has been indicated Kurzel and co. have been given a fair amount of creative freedom in this as the film is being produced internally within Ubisoft as opposed to under a studio’s thumb, and so isn’t trying to necessarily be a wide appealer.

“Assassin’s Creed” hits cinemas in early December.