Archer Launches Racy Reddit Ads

FX has taken an amusing turn in its efforts to promote the fifth season launch of animated spy comedy “Archer” on January 13th. The show has an active fanbase on popular social news site Reddit, so “Archer” took out ads on the site.

Not exciting? Well the twist was the ads were a part of the site’s adult-only exhibitionist “gonewild” section where people post lewd selfies.

On top of that, the ads themselves were designed to look like other selfies on the page, with teasing near-nudes of its characters, along with posts that included some impressive attention to detail. Check out the examples below:

Source: TIME