Apple has only just begun a slow dip into the original television programming arena and at the moment are looking into potential properties to develop. Several potential partners with whom they have had meetings with in recent weeks have now spoken to Bloomberg and have revealed that the giant tech company has no desire to find the next adult-targeted major global drama series (ala “Game of Thrones,” “Breaking Bad,” “The Walking Dead”).
In fact, it sounds like the company isn’t developing anything that could be considered remotely risque – instead they’re in pursuit of more family friendly fare. Here’s a key excerpt:
“Apple isn’t interested in the types of shows that become hits on HBO or Netflix, like Game of Thrones – at least not yet. The company plans to release the first few projects to everyone with an Apple device, potentially via its TV app, and top executives don’t want kids catching a stray nipple. Every show must be suitable for an Apple Store.
Instead of the nudity, raw language, and violence that have become staples of many TV shows on cable or streaming services, Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit This Is Us, and family shows like Amazing Stories. People pitching edgier fare, such as an eight-part program produced by Gravity filmmaker Alfonso Cuaron and starring Casey Affleck, have been told as much.”
In fact the article indicates their first show, “Carpool Karaoke,” was delayed because the company demanded edits to remove cursing and ‘references to vaginal hygiene’ so they wouldn’t upset any viewers – which has already given them the reputation with Hollywood types of being “conservative and picky”.
The news conflicts with reports last month ago which indicated Apple was looking at more adult shows on premium cable and streaming as guideposts for their first slate of original TV content. Instead, it sounds like they’re going for fare that you would see on a major TV network.