Apple has officially stepped into the scripted series format and has given a new untitled morning show drama series, executive produced by and starring Jennifer Aniston and Reese Witherspoon, a two season straight-to-series order.
Jay Carson (“House of Cards”) will serve as showrunner on the series which look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual. The series will run for ten episodes per season.
Additionally, Steven Spielberg and Bryan Fuller’s “Amazing Stories” series reimagining has also scored a straight-to-series order, Apple adopting a model similar to Netflix with straight-to-series orders and premiums over cost. Whether they’ll follow suit on Netflix’s release strategy with full season releases, or Hulu’s with weekly episode releases, isn’t clear at this point.
Jamie Erlicht & Zack Van Amburg will run Apple’s worldwide video programming division which oversees the projects. The announcement comes as Apple is reportedly ramping up its development of augmented reality hardware and wants to have technology for a standalone AR headset ready by 2019 to sell as early as 2020.
The headset will be run by rOS (reality OS), will be capable of running its own apps, and have access to a dedicated version of Apple’s app store according to Bloomberg.