During this week’s Recode Code Media conference in California, Apple has offered the first glimpse of the first two original TV series it plans to launch on its Apple Music service.
Sadly, there’s not a scripted prestige drama, comedy or genre series in sight. Instead, the company is going with two unscripted shows – “Planet of the Apps” and “Carpool Karaoke: The Series”.
Apple content czar Eddy Cue and TV producers Ben Silverman and Ben Winston were on hand to unveil the trailers for both shows and to talk about them ahead of the April launch of ‘Karaoke’ and late Spring launch for ‘Planet’.
However, it was the company’s plans beyond these shows and over the next few years that everyone wants to know about. Cue was non-commital: “Four years from now, I don’t know where we’re going to be in relation to this. We’re trying different things. How fast it grows or where it goes remains to be seen.”
Apple’s first scripted series, the Dr. Dre-produced “Vital Signs,” was not mentioned during the panel. Apple Music has attracted over 20 million subscribers in 15 months of operation to date.