Paramount Pictures is “actively considering” making a sequel to “Paranormal Activity,” the low-budget supernatural horror flick that has become the sleeper hit of the season reports The Los Angeles Times.
Costing a mere $11,000 to make, the studio picked up the rights to the film for $300,000 and spent less than $10 million on marketing with most of the promotion coming from online viral campaigns and word of mouth via a staged rollout releasing scheme throughout October.
Going wide this week, the film sat at the top of the box-office with $22 million – easily beating the critically slammed “Saw VI” which opened in more theatres to $14.8 million.
All up ‘Paranormal’ has pulled in $62.5 million so far and is expected to cross $100 million domestically by the time its finished making it one of the most profitable films in the studio’s history.
Another motive for a sequel? Rights. IM Global owns international distribution rights to the film, but any sequel would have worldwide distribution rights go to Paramount.
The catch however is the model from ten years ago – 1999’s “The Blair Witch Project”. That breakout hit took in $140.6 million while the sequel ‘Book of Shadows’ the following year took in a mere $26.4 million.