Amazon Studios has revealed that it’s teaming with Lionsgate for the theatrical release of Woody Allen’s “Cafe Society”. The film, which was selected as the opening night film of this year’s Cannes Film Festival, is one of five movies the streaming giant will have playing on the Croisette.
Unlike its rival Netflix, Amazon Studios chief Roy Price says his company is very committed to the theatrical model and will honor the 90-day window before making them available to Amazon Prime customers:
“A good robust theatrical run is good for everyone. Therefore, almost all of our films will have full theatrical releases. Our goals are aligned with exhibition.”
His comments match that of Amazon Studios Marketing and Distribution Chief Bob Berney who addressed exhibitors at CinemaCon earlier this week:
“[Our films] will be released theatrically, with an aggressive marketing campaign to bring audiences to your theaters. Theatrical runs position a movie as a real movie in customers’ eyes.”
So far the two biggest attempts at a theatrical launch via streaming – Netflix’s “Beasts of No Nation” and Amazon’s “Chi-Raq,” did not fare well either in the awards race or at the box-office.
Amazon’s other Cannes playing films include Nicolas Winding Refn’s “The Neon Demon,” Jim Jarmusch’s “Paterson,” Iggy Pop music documentary “Gimme Danger,” and Park Chan-wook’s “The Handmaiden”. Amazon also acquired six films at Sundance including Whit Stillman’s “Love & Friendship” and Kenneth Lonergan’s “Manchester by the Sea”.