“Aladdin” Headed For $100M Holiday Opening

Aladdin Headed For 100m Holiday Opening

Disney’s live-action remake of its 1992 animated classic “Aladdin” is expected to earn around $80 million for the three-day and up to $100 million for the four-day Memorial Day holiday weekend when it opens May 24th.

That number could fluctuate in the three weeks leading up to the film’s arrival as Disney pushes hard on its marketing rollout with aggressive TV spots aiming to placate audiences still concerned with how well Will Smith’s blue Genie renders on screen.

Said opening would put the film on par with that for Jon Favreau’s “Jungle Book” which opened to $103 million, as opposed to something like “Beauty and the Beast” which boasted a massive $174 million opening. It’s well ahead of the tepid $45.9 million that “Dumbo” bowed to in March.

Guy Ritchie is directing “Aladdin” which stars Mena Massoud as Aladdin, Smith as Genie, Naomi Scott as Princess Jasmine and Marwan Kenzari as the villainous Jafar. Also opening that weekend is “Brightburn” which is aiming for a $10-12 million start and “Booksmart” which is targeting a $10 million opening.