The reports are true, Activision Blizzard have made it official and are laying off approximately 775 people, 8% of its 9,600-person staff, to refocus its efforts on its main franchises like “Call of Duty,” “Warcraft,” “Overwatch,” “Hearthstone,” “Candy Crush” and “Diablo”.
The cuts are expected to come from support staff while the company consolidates its commercial operations and reorganizes its marketing initiatives – investing more in live services, eSports, targeted advertising and its Battle.net service. CEO Bobby Kotick says the sackings are about “de-prioritizing initiatives that are not meeting expectations and reducing certain non-development and administrative-related costs across the business.”
While the company scored record results last year, it was a case of ‘not enough’ with most of the benefits coming from its narrow bench of franchises as opposed to its efforts outside those franchises which didn’t meet expectations.
Source: Ars Technica