Even the biggest blockbusters generally don’t begin their promotional pushes until six to eight months out from release, with a frequently used window being late November/December to launch the first trailers for the following Summer’s films.
One that broke the mold though was “Star Wars: The Force Awakens” with Disney pushing out the film’s first trailer late last year – a full year out from the film’s December 2015 release. Disney CEO Bob Iger previously revealed that intense fan pressure on Disney and Lucasfilm to release something was the cause behind the release.
Of course, talk soon quickly turned to when we would see the next trailer, with many bloggers breathlessly speculating or citing anonymous sources (ie. their buttocks) to suggest the blindingly obvious candidate – Disney & Marvel’s “Avengers: Age of Ultron”.
That film hits cinemas just after the mid-April “Star Wars: Celebration” which director J.J. Abrams and producer Kathleen Kennedy are attending. Premiere the second trailer at their Thursday morning convention appearance ahead of an online launch later that day and attach it to prints of ‘Ultron’ in its global release over the following two weeks? Seems a case of perfect timing.
In a new interview with The Irish Examiner though, Abrams reveals the next trailer will be released when it’s good and ready as those who are handling it don’t want to rush something half-assed out:
“First of all, I’m always grateful that people would be asking. But the truth is like we haven’t shown anything. We don’t want to be coy but we have almost a year until the movie comes out, so we have to be smart about what we say and when. We’re always having conversations about it.
There’s sort of an abundance of riches with the stuff we could put out so we’re just trying to make sure it’s as good as it could be before we put anything out. The disaster would be to race something out for the sake of making an impact and it being not as good as people deserve.
I would say thank you for being interested. Thank you for your patience and honestly, I can’t wait for you to see the film.
“Star Wars: The Force Awakens” hits cinemas December 18th.