Universal Pictures and Hasbro announced Wednesday a six-year strategic partnership to produce at least four feature films based on some of Hasbro’s best-known game and toy brands says Reuters.
Hasbro has the option of co-funding production of the films and will retain all merchandising rights to the brands with the first film to be out by 2010 or 2011 and at least one film a year released after that.
The manufacturer will partner exclusively with Universal for feature films with the exception of “Transformers” and “G.I. Joe,” which are already setup at DreamWorks and Paramount.
Amongst these are such properties as Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, the Gathering and Stretch Armstrong. Hasbro COO Brian Goldner says David Berenbaum is penning a draft for “Ouija” and Michael Bay’s Platinum Dunes will produce. He also says Hasbro is in negotiations with Ridley Scott on “Monopoly”.
Hasbro is co-financing script development with Universal and has the option of co-funding production of the films. Hasbro will retain all merchandising rights to the brands, and the companies will share in consumer products revenue generated by the movies.