Update (Sunday AM): Bang on target. “Teenage Mutant Ninja Turtles” took in an estimated $65 million over its opening weekend – 35% higher than initial studio estimates from a week ago. Other newcomers include “Into the Storm” with $18 million, “The Hundred Foot Journey” with $11.1 million, and “Step Up All In” with $6.6 million.
“Guardians of the Galaxy” came in second with $41.5 million, a not too shabby drop of 56%. The film has also just passed the $310 million worldwide mark in ten days and still has a lot of major markets to open in.
Original (Saturday PM): Paramount’s “Teenage Mutant Ninja Turtles” surpassed expectations and pulled in $25.6 million on its opening day on Friday. Much like last week’s release of Disney/Marvel’s “Guardians of the Galaxy,” the film is on track to surpass its early estimates by as much as 50%.
In this case analysts had been predicting an opening a little above $40 million. That has now been revised with a $62-65 million domestic bow expected. The film only opened in 19 markets internationally, but also fared well with an additional $6.7 million on Friday alone.
‘Turtles’ also looks set to top ‘Guardians’ after all with the Marvel film taking in $12.3 million on Friday ahead of a $42 million or so estimate for its second weekend haul – a not too shabby drop of 55%.
Audience reaction to the ‘Turtles’ has been strangely split. The film nabbed a ‘B’ CinemaScore from its audience poll, but a breakdown of that figure by Deadline shows that Under 18s gave the film an ‘A’ whereas 25-35 year olds (the original fan base of the franchise) gave it a ‘C+’. Essentially the younger you are, the more you’ll like it.
Warner Brothers disaster flick “Into the Storm” came in third with $6.5 million on Friday and a likely $18 million opening weekend. The feel-good “The Hundred-Foot Journey” came in fourth with $3.7 million on Friday, and the dance flick “Step Up all In” opened in sixth with $2.8 million.