Despite the dismal failure of the first outing, things are still progressing on “Atlas Shrugged – Part 2” with an October 12th release being announced says The Hollywood Reporter.
Distribution exec Bill Lewis (“The Twilight Saga”) and marketing maven Russell Schwartz (“The Lord of the Rings” trilogy) – have come onboard the project to help push the $15 million project through more traditional outlets after the word-of-mouth and social media push for the first film failed to reach much of an audience (it opened decently but quickly plummeted).
Producer Harmon Kaslow says they’ve allocated “ten times more money” to market this outing and plans to open the two-hour film on over 300 screens. One surprise for those who did see the first film is that the entire cast has been changed, the same characters are now being played by different people including Samantha Mathis, Jason Beghe, Esai Morales and D.B. Sweeney.